When Lainie Liberti, a 42-year-old single mom in California, said goodbye to her staff and closed the doors of her office for the Christmas holidays in 2008 she knew she wouldn’t be opening them again. The recession had hit her business hard and she had lost clients by the dozen. Other small boutique consultancies across the world were suffering the same fate. Branding, PR and other ‘additional’ consultancy services were the first to be let go as bigger businesses struggled against the recessional tide.
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